Based on actual events.
Stupidiotic (Stoo-pid-ee-ah-dick) is a trademark brand of this, that, what and why not. Instigated 2005. Originally, the Stupidiotic brand was to be a simple line of novelty toys. While developing our own Stupidiotic product line, we kept finding more and more outside products that were as Stupidiotic as we could ever create ourselves. We then began to offer these Stupidiotic items on this Stupidiotic website. In 2007, we opened our first brick & mortar Stupidiotic retail store in Big Bear, California. It’s been a Stupidiotic mess ever since. With our Las Vegas stores, we had really dove into the retail side of Stupidiotic. So deep that the Vegas locations eventually stayed sunk. (Successfully Failed). Without notice. (nobody noticed). Blame Covid.
It’s been said – “Stupidiotic features a wide variety of ingenious and UN-genius products and ideas. Some amusing. Some confusing. Most are genuinely thoughtful and sensible – in a Stupidiotic sorta way. Altogether, creating an interesting and unexpected retail shopping experience found nowhere else.”
That being said – Retail has simply changed. Since the internet. Since Amazon. Since Uber. Since Tik-Tok. Now the almighty AI. What used to be real Stupidiotic is now UNREAL-ly Stupidiotic. Stupidiotic things are now fully REAL-ized in unimaginable artificially Stupidiotic ways. Way beyond this Stupidiotic website. As if anybody is even reading this. (swipe to the next)
Still, nothing escapes the Stupidiodyssey. There’s not much in this world that isn’t Stupidiotic. Everything either starts out as Stupidiotic or ends up being Stupidiotic. Seemingly Stupidiotic ideas become brilliant innovations. Brilliant innovations eventually become Stupidiotic. Not since the conjunction of “what” and “ever” has there been such an expressive expression. But Stupidiotic is more than a simple “stup-idiom”. It’s an elemental human condition.
We all actively pursue something Stupidiotic. Be it some half-baked idea or unrealistic objective. That space between profound and absurd. There’s always a sincere and hopeful spirit at the core of Stupidiotic things. It’s these sincerious Stupidiotic things we salute, celebrate and surrender to. It’s who we are. It’s what we do.
Here we are. Be useful. Add to the madness with your comments or suggestions: email@stupidiotic dot com.
What’s dumb is done. Now make things better.

